We could go back to a world where things were preserved, repaired, saved and traded. It would be terrible for the economy. But we're coming to understand that economic models built around assumptions of unlimited growth are doomed to fail.
"If a business isn't growing, it is dying." I think I read that in one of those Rich Dad, Poor Dad books, and of all the vague empty promises and crazy lies in those books, that's the line that stuck with me and bothered me the longest.
Sure, you can interpret growth and death in those terms. Uninterrupted decline does lead one, inevitably, to zero. No way around that.
But how about understanding you can have ups and downs, and changes in direction, and periods that are more or less flat and peaceful? How about acknowledging that ever greater numbers on a spreadsheet might have consequences that human beings living in a human culture might find toxic?
What's wrong with a man opening one store - a grocery, say, or a tobacconist - and having some years where he does more business and some where he does less, but over-all he manages to put aside enough to get through the lean times and keep his family and his employees fed and comfortable.
Why is it that, once the profits start trickling in, you've got to get out there and start saturating other markets? You'd better get them covered sooner than later, or else your competitors will be moving into town to shoulder you out? Free market capitalism is supposed to encourage survival of the fittest providers of goods and services. Only now it seems to foster only the survival of the biggest.
What has changed in the past 30 years to five rise to the super-corporation, the franchised chain, this unlimited growth and sublimation of stores into ever-larger companies who insist on performing the same operations the same way across the entire planet? Was it the economics of scale brought about by lowered trade barriers, ease of travel, and networked communication? Was it that, once corporations reached a certain size, they were able to lobby and influence the legislative landscape and buy an advantage while taxing and penalizing smaller companies?
And why have we, as a nation, concurred that this scale of enterprise - where the individual employee or investor exercises no control and has no stake in the outcome beyond his returns and his dividends - is an appropriate engine with which to drive our economy and build our communities?
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Think of all the goods that are floating around the planet right now, in containers, on ships, trucks, and trains. Think of all the wealth sitting in warehouses, stores, and homes. With the exception of food, how long could we, as a planet, survive, if we just ceased the production of everything? We could switch to maintaining the things we already have, repairing our cars instead of buying new ones, reading books that are already printed, communicating with the computers, telephones, and typewriters that we already have.
I don't really want to do this, of course. I enjoy innovation, and progress, and unexpected solutions to problems like cancer and polio and intercontinental travel as much as the next guy. Certainly if we'd stopped production 100 years ago, we wouldn't have any of these things.
What bothers me is this idea of growth for its own sake, and all the marketing and advertising that goes on in service of it. I don't like the creation of desire, and the invention of solutions to problems nobody had before the solution was manufactured and marketed.
Ah well. One great consolation is that we can, as individuals, step back from this whirlwind, and we can take the little bits that we need from it while letting the great mass of the storm pass us by. Thank God for eBay, Craigslist, Freecycle, and the local dump's swap shop. All of these wonders our economy has kicked up with their value driven down near zero, and all we have to do is pick them up again and assign them our own personal value.
These are my old things. Nobody else wanted them, but I'll love them.